Social Marketing

my most recent obsession, something that would combine my passion for change and my artistic side, something that would mobilize the masses with no need for proposals, failed projects and the continuous masking of that (and we can drop the jargon while we're at it)

here are a few of my favorite campaigns:

The Story of Stuff by Annie Leonard

Animals Save the Planet, by Animal Planet

UNHCR "spot the odd one out" poster, the poster that got me thinking about it all 3 years ago in Geneva.

The girl effect.

Supersize-me, on fast food.

Share your favorite campaigns!

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